[alfundo]

TartanJack, I'm with you on the mishandling of the brand and our xB, but I find myself completely agreeing the the C&D author here. It's not just that Toyota mishandled their new brand; it's that the brand has no substance, no mission, even no ambition. Can any of us disagree? I cannot! What is Scion?

just another name for Toyota, i had read somewhere that all Scions sold in the US go in the books as Corrollas, officially, Toyota doesnt sell Scions. PADOT has recently changed my registration, where it used to say Scion xB it now says Toyota.

Ive always stated that they have hardly made any attempt to market the Scion brand, and usually when they do it's to us, people that already have a Scion.

 

[alfundo]

one other thing about the colors. when i was new to the brand and buying my 1st xB back in 08, i assumed all those cool gen 1 colors were available to me, i was oblivious to what an "RS" was. the stock colors have always been boring, black, white and what i refer to as car color, with the exception of the Teal (which didnt appeal to me at all)

 

[alfundo]

Absolutely true. Unfortunately this issue is not just at Scion, but across the whole industry. The car buyer is drowning in a sea of shades of silver, tans and earth tones.

Out of boredom one day, I sat on my porch and made a list of Silver or Shades of Silver cars that went buy. It was shockingly high, about 60%. Try it for yourself the next time you're out on the road. (Include shades of Brown while you're at it.)

what the girlfriend and i refer to as "car color", we also include white.

you must really dislike the army rock TJ...

 

[alfundo]

So about Toyota not promoting the Scion brand...

I rarely see tv ads for Scion. I think I have seen one 2 or 3 times during The Daily Show (the Zeus one), but never on a Chicago market station. Chicago is a large market too. Is it just the Midwest being ignored or do the coasts not get ads either?

thats odd for Chicago considering the amount of xB as taxis there. the only ad campaigns i remember was the Scion United one and the Zeus one with 4 years in between them. all totaled i think i may have seen a dozen Scion commercials since ive owned one and 4 of those have been for the fr-s.

 

[alfundo]

AWD...eeesh, an extra 4K and -%20 MPG