Our dealership does a Toyota/Scion New Owners Party in the Spring and Fall and does some of the same things. There's BBQ, a raffle, a Toyota trivia quiz, and a tour of the dealership. The new owners get to go down to the service stalls and talk to the mechanics face-to-face and see all the expensive, fancy tools used on their cars. They also get to learn how the Parts Dept operates in ordering their parts and accessories.
It can be pretty fun, unless the speeches get a little long winded.
It can be pretty fun, unless the speeches get a little long winded.