If you've never seen them, a racer named Ken Block put together a series of videos that went viral on-line. He is currently driving for his own team in the WRC (World Rally Championship)- the real series, not the game.
Here are all the main videos in the series:
Gymkhana Two The Infomercial
Gymkhana 2.1, Block vs. Drydek
Part 1: The Music Video Infomercial