[TartanJack]

So . . .

How is the Scion logo on the steering wheel attached?
Is it part of the wheel itself or is it "stuck on?"

If it is removable, what kind of adhesive holds it on?
-If an alternate is used, one should do as little as possible to "mess up" the airbag function behind the emblem. It would be best to make any alternative as close to the original as possible.

 

[boblamb58]

My guess woudl be adhesive.. heat it up and gently pry. Do your best to not set it afire

I would say use a hair dryer to warm it up. You are probably going to have some glue left, try goo-gone or similer to remove that.