There are two Toyota/Scion dealerships within 15 miles of each other in this city. They are night and day as far as attitude and service. Outside of that, living the the Fort Worth/Dallas Metroplex, there are any number of Toyota/Scion dealerships to pick from, so they are fairly competitive. I'm using the dealer where I bought the 2010 because, in my humble opinion, they are the best. Shopping around is a good thing no matter what it's for, be it clothing or service.