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Toyota looks to expand Scion brand

“We need to think about how we will bring more young and new customers into the Toyota family,” Hollis said. “Looking at fresh new concepts is something that Scion will be doing more often as we consider the possibility of adding a fourth, fifth or sixth vehicle to our lineup to expand the flow of youth into Toyota and Lexus.”

Hollis said Scion is considering a hybrid.
http://scionnews.net/2008/03/20/toyota-looks-to-expand-scion-brand/
 

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