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After the global economic collapse, compounded by a spate of major recalls and a general lack of new product, Toyota Motor Corporation has today announced a new Global Vision that puts the focus on developing the brand in emerging markets, while injecting more passion into its cars. Toyota also intends to continue to grow its strengths in building reliable and efficient cars, listing key focal points such as: quality, constant innovation, respect for the planet, and the idea that there is always a better way.

"All 300,000 of us at Toyota worldwide will take part in laying a foundation for sustainable growth," said company President Akio Toyoda. "Working side by side, we will strive to earn smiles by exceeding customers' highest expectations. Together, we will write a new chapter of Toyota history."

Specific to new products, Toyota is putting the priority on "product appeal," ranking it even ahead of building environmentally responsible cars in its new plan. Toyota aims to build "genuinely exciting models" and "greatly improve the design and feel" of its cars.

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